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Selling Online

You've probably heard a lot about e-commerce, online selling, and the success of startup businesses such as http://Amazon.com that built a customer base through Web-based sales. Depending on what side of the story you've heard, you're either familiar with the instant rise to fame and fortune of the CEOs of such businesses or of their inability to turn a profit even after mammoth infusions of venture capital.

Both aspects of the situation are true. There is a lot of money to be had in online selling, especially if you've got a strong concept going for your business. There are also, however, plenty of pitfalls associated with the process of implementing a purely Web-based sales paradigm.


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