• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Defining Site Goals

As with any marketing or promotional effort, you don't want to invest a lot of time or money in the development of your company Web site without a clear idea of what you expect it to deliver for you after its completion. You'll need to look at it in terms of both short-term and long-term goals. Again, you'll profit most from the undertaking if these goals match your goals for the development of your business.

Short Term Goals

Setting short-term goals is simple; Whether you realize it or not, you do it daily. A short-term goal is anything you want to see accomplished within a month to six months. Do you want to land your first big customer? Move your business from the garage into an office suite? The short-term goal-setting process for your Internet site follows similar lines.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint