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Doing Business Online

Perhaps you're the owner of a small hardware store on Main Street and you want some advertising exposure. Maybe you're a skeleton-crew telecom startup who wants to get its distribution channels in order. Maybe you're a fledgling professional Web designer who's looking to build your own business. No matter what your trade, a site on the World Wide Web will give your business a marketing boost that no other medium can.

The advent of the World Wide Web and the increasingly common distribution of personal computers with modems helped the Internet evolve into the marketplace it is today. Commercial Internet service providers like Prodigy and America Online, who had risen to prominence by offering original proprietary content, began aggressively recruiting new customers with access to Internet mail, news, and Web services. Suddenly millions of people were on the Internet looking around for things to do. Business was an obvious answer.


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