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Chapter 1. Web Site Design > Developing a Look

Developing a Look

A sharp graphical look is important to your site as well. Often it is the graphics that hook visitors and influence them to stop and read your content. Additionally, a consistent look provides a unique identity for the site.

The general rule you should remember when you develop a look and feel is that it should enhance the delivery of your message without overpowering it. A well-done look and feel initially draws in users and then fades into the background as the users move around within the site. If you throw in too much glitz, you run the risk of detracting from what you really want to get across.


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