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Chapter 1. Web Site Design > Structuring Information

Structuring Information

Audience characteristics and your own objectives for creating a site are the human factors that go into Web-site design. As you begin to focus on the site itself, you will discover that two other factors are vying for a visitor's attention: the information you're presenting and the graphics look of the site. Just as you had to strike a balance between audience characteristics and your objectives, you need to do the same for these site-related factors.

Two approaches for structuring content have emerged during the Web's short history: the drill-down structure (also known as the layered structure) and the flat structure.


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