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Chapter 1. Web Site Design > Know Your Audience

Know Your Audience

Web site design should be driven by audience considerations. It doesn't matter how powerful a server you have, how skilled a Java programmer you are, or how flashy your graphics are if your message is lost on the end user. If you gain just one concept from this chapter, let it be that you keep your audience uppermost in your mind during the design process.

Audience characteristics can fall into many categories. Because most sites have to be designed to provide maximum audience appeal, this chapter looks at two broad, yet important, categories:


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