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Chapter 2. Web Page Design > Know Your Audience

Know Your Audience

The cardinal rule for Web site design is also the cardinal rule for page design. Knowing your audience and designing to that audience requires you to gather as much information about them as possible, including

  • Equipment configuration (hardware, software, and Internet connection)

  • Learning characteristics (how to best present information so that they understand it)

  • Motivations for surfing the Web (business, professional, personal, entertainment, or educational reasons)

  • Demographic factors (age, amount of education, geographic location, language)

  • Cultural characteristics (any other factors that could influence how they read a page)


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