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Hour 24. Planning for the Future of HTML > The Digital Media Revolution

The Digital Media Revolution

The most important changes in the next few years might not be in HTML itself, but in the audience you can reach with your HTML pages. Many Web site developers hope that Internet-based content will have enough appeal to become the mass-market successor to television and radio. Less optimistic observers note that the global communications network has a long way to go before it can even deliver television-quality video to most users, or reach a majority of the world's populace at all.

I won't pretend to have a magic mirror that lets me see how and when HTML becomes a mass-market phenomenon, but one thing is certain: All communication industries, from television to telephony, are moving rapidly toward exclusively digital technology. As they do so, the lines between communication networks are blurring. New Internet protocols promise to optimize multimedia transmissions at the same time new protocols allow wireless broadcasters to support two-way interactive transmissions. The same small satellite dish can give you both Internet access and high-definition TV.


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