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Hour 23. Helping People Find Your Web Pa... > Providing Hints for Search Engines

Providing Hints for Search Engines

Fact: There is absolutely nothing you can do to guarantee that your site will appear in the top 10 search results for a particular word or phrase in any major search engine (short of buying ad space from the search site, that is). After all, if there were, why couldn't everyone else who wants to be number 1 on the list do it, too? What you can do is avoid being last on the list and give yourself as good a chance as anyone else of being first.

Each search engine uses a slightly different method for determining which pages are likely to be most relevant and should therefore be sorted to the top of a search result list. You don't need to get too hung up about the differences, though, because they all use some combination of the same basic criteria. The following list includes almost everything any search engine considers when trying to evaluate which pages best match one or more keywords. The first three of these criteria are used by every major search engine, and all of them also use at least one or two of the other criteria.


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