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Chapter 14. Netscape Layout Extensions

Chapter 14. Netscape Layout Extensions

HTML was conceived in academia, not on Madison Avenue. It was originally intended to be an easy-to-use markup language to help people make their documents more readable through text embellishments like headers as well as more extensible to their own and others' work through hyperlinks, and include other media besides text—not for pizzazz, but to better explain and illustrate their work. HTML is not a page layout tool. Well, at least not at first.

As we discussed in Chapter 1, the language has evolved with the Internet itself. In particular, chances are probably a million to one that the web user is a college professor doing research, but a youngster surfing for a cool site or a buyer shopping for product information and the best deal. Commercial interests—the driving force of the Web today—demand increasingly complex page formats and visual displays to attract the ever-growing population of users, emphasizing look and feel over content.


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