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Chapter 26. Getting People to Visit > Improving Your Ranking by Getting Linked

Improving Your Ranking by Getting Linked

While matching a visitor’s search criteria might get your page among the results, one of the key factors in bubbling your page to the top of those results is its popularity, as measured by the number of similar pages (outside your site) that link to it. In short, if you get other sites to link to your site, your page will appear higher up in the rankings.


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