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Chapter 22. Getting People to Visit > Appearing at the Top of the Search Result...

Appearing at the Top of the Search Results

Even if your page is indexed by all the major search engines, it won't get hits unless it appears somewhere near the top of the list. There are several ways to improve your prospects, most of them having to do with The Price is Right technique: get as close as possible to what a prospective visitor might search for, without going over—no extra words!

Figure 22.17. Chase Tavern Farm's use of META tags (see Figure 22.2 on page 340) surely helped them appear close to the top of the list of 1352 documents when I searched for Alpacas on AltaVista.



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