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Chapter 22. Getting People to Visit > Controlling Your Page's Summary

Controlling Your Page's Summary

When a prospective visitor does a search at AltaVista (or wherever), a list of matches appears, each with a little summary of the page's contents. By default, the search engine uses the first few words on your page, but you can choose exactly what appears—and hopefully persuade more visitors to come to your site.

Figure 22.3. Make sure to enclose the description in double quotes.



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