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Chapter 22. Getting People to Visit > Helping Visitors Find Your Page

Helping Visitors Find Your Page

In the early days of the Web, surfing was rather arbitrary. You jumped to one site, found an interesting link, and jumped on. Today, surfers most often use search engines to find a page that deals with a particular topic. You can tell search engines exactly what your page is about so that if a visitor searches for that topic, there's a better chance they'll find your page.

Figure 22.1. Here is a page that gives a lot of information about Alpacas.



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