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Chapter 2. Adding Text and Links

Chapter 2. Adding Text and Links

If content is king, then text is what helped him get to his royal throne! Without well-formatted, organized text and intelligent linking, any individual trying to create kingly content will be at quite a disadvantage.

If you step back in history a bit, you'll find that the Web was, at first, all about text and links. That it's become a vibrant, colorful, visual environment for the majority of its users was an accident, really. The original intention of the Web's inventor, Tim Berners-Lee, was to create a multiplatform means for his fellow scientists to share information, publish their data, and be able to link a reference within an essay directly to that related reference. The man was a physicist, not a designer, and he was working in an environment that didn't even have a graphical user interface. I'm talking the old-fashioned Internet, seen as green or amber text on a black background.


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