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Chapter 2. Designing Flash Applications > Identifying the User Benefit

Identifying the User Benefit

Your application must justify itself by providing a specific benefit. This is often called the value proposition —that is, exactly what value it proposes to provide. It’s fine to make a Macromedia Flash movie that “looks cool”—it just wouldn’t be an “application.” Justifying an app using the return on investment (ROI) approach is often easiest, but not all viable applications have a direct or measurable economic value. For example, some of the best email applications are free. Anyway, all this talk about value does tend to overlook what should be your primary focus: the user benefit.

Identifying what the user who experiences your application will gain is really key. Naturally, although you still need to justify your investment in building an application, if you forget to start with the user, your application will surely suffer. This section considers some of the ways to evaluate your application idea while keeping focused on the user.


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