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Chapter 1. INTRODUCTION TO MACROMEDIA FL... > THE EXPANDING POPULARITY OF FLASH

THE EXPANDING POPULARITY OF FLASH

Where has Flash shown up? More places than we could ever list. This book is one of the first to demystify how to create content for interactive TV, gaming consoles (such as Sony’s PlayStation and Microsoft’s Xbox), broadcast TV, Pocket PCs, PDAs, tablet computers, and user interfaces for pretty much anything—and anywhere—humans touch machines.

Why is Flash so appealing to device manufacturers and developers? Its attraction goes beyond a clever interface and good marketing. Flash has been created over time with developers and by developers. By listening to the people using the tools the most in current and emerging markets, Macromedia has created a tool for both designers and developers. The convergence of the two is where we’re heading as opposed to pre-Flash days, with designers and developers never interacting during the creation process.


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