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FLASH FOR ENHANCED TV

Enhanced TV offers content and data enhancements to traditional broadcast programming. In the standard scenario, a small visual icon appears during the programming that alerts the viewer to the fact that interactive content and information is available. When the viewer selects to see the enhanced experience, the interactive areas will either overlay the video or surround a smaller video feed.

In a news program, for example, the viewer could click the alert icon to access a news story in more depth. A popular show or movie could be surrounded by a chat application to allow geographically separate viewers to talk about what they’re watching or just make new friends. A game show can allow viewers to play along in real time with the television show and even compete with all the other interactive players.


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