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FLASH FOR TV BROWSERS

Flash can be used to create interactive web-based content for television subscribers. Although terms in this industry vary widely, accessing web content through television is often called interactive television.

There’s a large opportunity to create Flash programming to be deployed for television because Flash provides distinct advantages in this market. Compared to HTML, it’s easy to create rich, high production value content for set top boxes using Flash. Games, shopping, tutorials, product demonstrations, digital greeting cards, chats, advertising, applications, and interfaces can be created quickly and with a minimal amount of layout problems. Flash provides a “what you see is what you get” application and design tool for TV browsers.


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