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Chapter 11. FLASH CONTENT FOR TELEVISION > FLASH FOR BROADCAST TELEVISION

FLASH FOR BROADCAST TELEVISION

Convergence, the unification of distribution channels, is a powerful concept in the entertainment industry and the goal that everyone is after. Cramming TV onto the web was for a long time the approach of choice and proved only mildly successful. With Flash, there is now an Internet tool, that sets out to make its way in the opposite direction, into TV.

Flash is an efficient software for the Internet and for animation on all sorts of computer appliances, no doubt about it. For all the well-known reasons, it has deservedly become the web entertainment’s industry standard. But can it also become a viable tool for TV, video, or even film? Can it compete with established video motion graphics and animation technologies or find its niche?


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