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conclusion

The advantages that vectorized video brings to the discipline of web motion graphics is extremely appealing. More than just stylized images, vectorized video makes it possible to create realistic motion that is fluid and expressive. In the FeedRoom spot, we were able to lend an air of playfullness and lightness that wouldn't have come across as strongly with bitmaps or traditional video. Even cooler was the fact that we got all of that motion—character, really—without a huge file size.


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