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Chapter ONE. the art of motion graphics > moving toward a GLOBAL VISUAL LANGUAG...

moving toward a GLOBAL VISUAL LANGUAGE

The web is the first true global medium. Every web page online is available to any Internet-connected computer, anywhere in the world. Although content is often localized in a particular language, the language of the online motion graphics designer could grow to need no such translation. As designers in this new medium, we should be concerned with communicating beyond national boundaries and visualizing a global visual language, or G.V.L.

The web flows freely not only across borders, but cultures, as well. At hillmancurtis.com, about 25% of the e-mail received is from foreign countries. English is certainly not the first language of all those contacting us—and in many cases, it's not used at all—yet, the motion work that we are doing is reaching them, emotionally and meaningfully.


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