• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter ONE. the art of motion graphics > ROGER BLACK's INTERACTIVE BUREAU/CIRC...

ROGER BLACK's INTERACTIVE BUREAU/CIRCLE.COM targeting the emotional center

Roger Black is one of the world's top designers. He's served as the art director for Rolling Stone and for The New York Times and is now chief creative officer of the Interactive Bureau/Circle.com. Roger is a master in communication through traditional graphic design language. His goal for the spot was to send the message that the Interactive Bureau combines the power inherent in traditional graphic design with a fluency in the latest technology.

The first thing I do when conceptualizing is to literally draw a three-ring target. I'll do this when starting a design on my own, or while in a meeting with clients. It always ends up working the same way for me. If I am in a meeting with clients, I will draw the target and then to the side of the target I begin jotting down words that they might use when discussing the project.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint