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STEP 12 creating CIRCLES

As a motion graphic designer, I always try to keep track of how my eyes move with the spot. (I look for slight inconsistencies because I believe that these inconsistencies, no matter how small, register with the viewer.) For the "Shockzone" text animation, I decided that I needed more movement onscreen. Just fading up letters wasn't working for me, since the word "macromedia" had utilized the fade-up just seconds earlier. I came up with the idea to use circles, of different sizes and colors, to introduce each letter. This leads the eye just ahead of the letters as they fade in. The result is increased fluidity…the letters seem more liquid in their flow, and the colors of the circles, placed upon an otherwise black-and-white environment, really pop.

Along with the text, I use two circles with slightly different line weights and varied colors. Because both circles will be Library symbols, I'll be able to change the color of any instance without incurring additional file size. Naturally, I'll want to use only colors from a web-safe palette—that is, colors that appear the same in both the major browsers; the web-safe palette is standard in Flash.


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