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thoughts BEHIND THE DESIGN

This file, the Macromedia Shockzone, has played on the Macromedia site for over two years now. It's the longest- playing Flash animation in the history of the world…or at least it's the longest-playing Flash animation on the Macromedia site, which is still a pretty good reflection on the spot's design…or maybe just a reflection on the amount of back-work the Macromedia web team has. Either way, even after two years—an eternity on the web—the spot looks good. The design itself is based on simplicity, consistency, and functionality.

At the time of the original design, connection speeds of 28.8 weren't guaranteed. The 14.4s were still out there and CPUs were in the 100s, not the 300s of today. This Shockzone spot was designed to creatively make the most of a limited environment. That's important, because limitations will always be present in the web environment. Learning to attack these limitations creatively has always been my biggest asset when designing.


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