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Chapter NINE. JUXT INTERACTIVE DECONSTRU... > STEP 01 deconstructing LundstromARCH

STEP 01 deconstructing LundstromARCH

The LundstromARCH project illustrates how this design process is actualized. Lundstrom & Associates is a small architectural firm in southern California specializing in high-tech "smart classrooms" and university buildings (see figure 09:02). The challenge of this project was to convey Lundstrom's technological capabilities to university architects, a market segment that exhibits unusually high design standards.


Figure 09:02.



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