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Chapter EIGHT. DECONSTRUCTION MANIFESTIVAL > thoughts BEHIND THE DESIGN

thoughts BEHIND THE DESIGN

Kiley Bates is a New York new media producer who came to us with her idea for an online film festival, ManiFestival. The moment she first described her vision for it, we were on board. ManiFestival would be a site done in Flash that would showcase independent digital film and video shorts. Recognizing the awesome potential the web offers for online distribution of short digital films, we knew we had to be involved. Kiley expressed her desire for a site that would both reflect the artistic focus of ManiFestival and be a functional…quick-download, navigationally quick…design.

Hillmancurtis.com's art director Ian Kovalik and I worked in tandem to create a site we regard as one of our best. It's urban, with its shots of subways, mysterious, and a little dark. The problem was that after we had designed it, its performance was not up to our standards. The subway shots, taken from video, were heavy and slow to download and that affected the user experience, since the user couldn't interact with the site until everything was downloaded.


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