STEP 10 motion in PERSPECTIVE

One of our favorite 3D Flash techniques takes advantage of an object's natural perspective to create the illusion of 3D motion. We love this one because it only requires a single frame—unlike a 3D rotation in Flash, which requires several frames.

We employed the technique in the ad for the CPU's final appearance. As shown in figure 05:19, the CPU makes a split-fade and then disappears from view. The ad then moves on to show the client brand and user call-to-action. The split-fade is made from a couple of instances of the same symbol—nothing really new. The twist is that it's done in 3D (see (see figure 05:19).