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Chapter THREE. 20k advertisement DECONST... > STEP 03 designing the grid ELEMENT I...

STEP 03 designing the grid ELEMENT IN FREEHAND 8

I try to find inspiration wherever I can. I look for it often in other designers'work…even work that might threaten me or make me feel envy. One such designer that has me pretty pumped lately is Klaus Mai, author of "007 Design Agent." Mai and his company KM7 use a lot of grids as background elements and I took that as the inspiration for the background grid element in this spot. In fact, I get a lot of inspiration from print designers and that leads me to Macromedia FreeHand. Traditionally known as a leading print and illustration tool, FreeHand has been adding web-authoring features that actually make sense.

In this chapter you'll use FreeHand to quickly create, and export to Flash, perfect grid elements. I should mention that you don't have to use FreeHand. If you are comfortable with another, similar product, such as Adobe Illustrator, that's fine. In fact, you don't have to use any other tool in conjunction with Flash, but my goal when I started this book was to share my secrets…and my techniques…and if I left out FreeHand, I would be leaving out a tool that has really helped me realize many of my design visions.


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