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Chapter THREE. 20k advertisement DECONSTRUCTION > STEP 08 animating the SPEAKER

STEP 08 animating the SPEAKER

My goal with the speaker is to create a rhythm that is going to communicate "fast." If I animated the speaker with the traditional tweening methods, I'd end up with smooth motion that doesn't necessarily convey my message. Moreover, tweens are processor intensive on the user system. I developed a technique that utilizes blank keyframes to create quicker cuts from one frame to another, which works well in this situation. It's faking tweens to get a bit more pop.

To animate the speaker, follow these steps:


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