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thoughts BEHIND THE DESIGN

With this 20k Flash ad, I was presented with an interesting challenge. I was to design a 10- to 15-second spot, under 20k, with audio, using two of the client brand elements (a vector logo and a vector illustration of a computer chip) and two client message statements ("intense music" and "intense processing"). The spot was based on a storyboard that displayed the computer chip and the two message statements, and resolved with the client logo, which, if clicked upon, would jump the user to the client's main site. The vector logo I was presented with weighed in at 4k, and the computer processor chip illustration (also vector) was another 3k; that left me with about 13k to stretch over 10 seconds.

Here's how I did it:


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