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6. Building an animated Ad

Chapter 6. Building an animated Ad

In this chapter we continue our exploration of Flash animation, including text effects, shape tweens, visual transitions, and timeline effects. We’ll see how understated animation can contribute to an effective and compelling design.

Despite the fact that Flash is not a powerful bitmap editor, it is capable of creating some cool effects. All it takes is a little creativity and some know-how. In this chapter, we’ll take a look at the techniques used to create text, graphic, and bitmap effects. What you learn here will prepare you for Chapter 7. The two chapters together give you a glimpse of the skills used to create sites like the over-the-top 2Advanced Studios (http://www.2advanced.com) and many others, so get ready to use some cool Flash design techniques.


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