Designing the Data

We stand exactly at the intersection of these two historic forces: a pretty web and a smart web. Lucky us—it is a good place to be. Flash is designed to make attractive graphics. Server software was built to do data processing. We must link them.

As you design the data object, you decide the nature of the project, now and in the future. Your creative decisions will make the difference between a flexible, useful, lively site and a disposable web presence that is quickly outdated and must be recreated.