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Chapter XI. The Application of the Innov... > Discussion and Future Directions

Discussion and Future Directions

There are many drivers for MoB success as highlighted in this chapter. MoB business provides convenient communications and business services to mobile users anytime (24X7), anywhere (on the move) and everywhere (provided there is global coverage, roaming). Some governments such as the U.S. are realising the importance of MoB in tracing emergency calls and in pinpointing the location of a distressed person, and hence, followed a proactive approach toward MoB and have been working on a law that forces the local O/C to identify the telephone number and location of a mobile phone caller to the 911 emergency number (the law is called E-911) within 100 meters.

On the other hand, there are still many technical, psychological, social, and environmental challenges to overcome for MoB to succeed in the long run. It is expected that more challenges will surface as the technology diffuses in organisations, highlighting further organisational and managerial challenges. The wide macro-political, economical, social, and technological (PEST) impacts are not yet fully identified. The micro-impacts in relation to the nearby environment of the organisation are still not widely reported as yet. Forces like competition, rivalry, suppliers and buyers, substitute products and services and new entrants (Porter & Miller, 1985) are not widely explored as well and would prove to be quite challenging to researchers in revisiting the existing IS and e-business theories in relation to the new mobile technology perspectives.


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