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Mobile Commerce

Mobile commerce is defined as “content delivery (notification and reporting) and transactions (purchasing and data entry) on mobile devices” (Leung & Antypas, 2001). As suggested by Samaras (2002), mobile users can compute, engage in commerce and access information from anywhere, any time with mobile technologies. Mobile technology supported information exchange and transactions should take place in a convenient environment and setting. The users would be individuals or businesses and hence, mobile commerce enables business-to-business (B2B) transactions as well as business-to-consumers (B2C) transactions.

Referring to the opinions of Schneider and Perry (2001), and Turban, King, Lee, Warkentin, and Chung (2002) about the need to replace the term “electronic commerce” with the term “electronic business”, as the former has always been accused of being limited to exchanges of monetary values only and with close trading partners only: this does not reflect the multi-faceted value-perspectives (monetary as well as non-monetary) that characterise the emerging new technological field. Therefore, the term “business” is envisioned here to be more encompassing and would achieve such an objective and hence, is used in this research interchangeably with “mobile commerce” to refer to mobile business (MoB) only.


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