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Research Framework

Australian researchers Dunphy and Stace (1990, 1994) argue that change management should be approached from a situational perspective. They have effectively combined leadership and change management into one model. This model covers the broad spectrum of levels of change that an organisation can go through and would include consideration of an e-business environment. The model consists of a four by four matrix encompassing the scales of change (Fine Tuning; Incremental Adjustment; Modular Transformation and Corporate Transformation) and the styles of leadership (Collaborative; Consultative; Directive and Coercive) (Figure 1). By the determination of the position of a particular organisation in that matrix, appropriate change strategies could be identified (Participative Evolution; Forced Evolution; Charismatic Transformation or Dictatorial Transformation).

Figure 1. Dunphy and Stace Matrix



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