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Chapter II. Leadership in E-Business > E-Business and Change Management

E-Business and Change Management

Radical changes have been taking place in the commercial industry with the advent of the Internet and e-business, which have swiftly changed traditional business practices, and are creating numerous avenues for the development of business-to-business and business-to-consumer initiatives. Fuelled initially by rapid business-to-consumer growth, e-business is now being seen as a tremendous engine for business-to-business (B2B) growth (Stewart, 2000). B2B commerce is growing rapidly. In the US market alone, Forrester Research expects B2B revenues to reach $1.3 trillion by 2003 (from a figure of $43 billion in 1998) (Marchetti, 2000; Smith, 2000). In a few years from now, companies will expect e-business to bring in an average of 41% of their total revenue, and they will be dedicating an average of $83 million per year to their e-business efforts (Caruso, 2000).

In traditional organisations, managers had time to craft and implement their business strategies knowing what actions competitors might take. In the next millennium, intellectual or knowledge resources will redefine managers’ roles and erode traditional boundaries that separate people and organisations. The principal role of the management of the future will be to link competencies and resources that the organisation possesses to create a sustainable competitive advantage (Oetgen, 1999; Parry, 2000). The Internet and e-business have created a global market for ideas and exchange of information.


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