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Chapter III. Executive Judgment and the ... > E-Business and it Strategic Change a...

E-Business and it Strategic Change and Judgment

As we have suggested, existing research into the change process and the implementation of e-business related technology is limited because it fails to measure the link between judgment and firm outcomes. As we have suggested, the judgments that executives make provide important insight into how IT strategic change or e-business change is approached given different situations and organization contexts.

Peterson (2002) suggests that it is the processing of information and the judgments that are made by top management that leads to critical decisions being made about how firms deal with IT-related strategic change. As the business environment rapidly changes, the variance in possible outcomes ranges from failure to unparalleled success. These differences can largely be explained by the “mythical relationship between technology, ecology, human nature, decision cycles, IT and the speed and veracity of their interactions” (Peterson, 2002: p. 485). Executives process information about these relationships and form critical strategic judgments regarding the future direction of their organization through its e-business strategy.


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