• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

The Tyranny of Anonymity

“There is less questioning of the source of information [on the web] because all buyers and sellers are essentially anonymous in cyberspace. The consumer and the seller of goods and services are not “known” to each other in the traditional sense. They are transparent, and place–holders (i.e., easily replaceable with other buyers/sellers). Lack of any real contact with consumers contributes to a sense of distance and anonymity, and competitors compete primarily on the basis of price” (Sama & Shoaf, 2002).

Sama and Shoaf (2002), while agreeing that the lack of face-to-face contact results in less of a relationship between customer and e-business, say that there is less questioning and that “many customers using the Web to conduct transactions are lulled into believing they are in possession of perfect information...full and accurate when, in fact, large information asymmetries between buyer and seller exist”. So perhaps customers are too trusting and do not consider or appreciate the range of information available and are not in the position to ascertain its value or accuracy. They trust that it is right. Do e-businesses exploit this? And in the process, abuse the trust so needed in new technological innovation?


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint