• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Summary

The commerce value chain gives us a useful way to think about Internet commerce projects. By focusing on the value delivered to the customer, rather than on the technology, we can more readily understand what pieces we need to assemble for the application. Then, with an idea of the customer value firmly in mind, we can develop the business strategy, which is the subject of the next chapter.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint