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Part: Three Systems for Internet Commerce > The Future of Internet Commerce

Chapter 22. The Future of Internet Commerce

It's difficult to make predictions, especially about the future.

—Yogi Berra[1]

[1] Folklore attributed to Yogi Berra.

For all the excitement and hype about Internet commerce over the past few years, the dot-coms and the dot-bombs, we are really just at the beginning of a business revolution. Some businesses will change radically and quickly. For others, the revolution may be less dramatic, but it will happen nonetheless. The choice now is not whether to embrace the Internet, but how to do it and how fast to do it. The customers will demand it, and the competition will stake out the new territory if you do not.


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