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Shopping Cart Presentation

Presenting a shopping cart to a customer often seems to be a mundane task. However, a poor presentation can lose a sale, whereas a good presentation offers a chance to sell additional products and services. What are some aspects of good presentation of a shopping cart?

First, the presentation should be consistent with the rest of the site. This may seem obvious, but the task is often left as a “simple programming exercise,” and the result looks somewhat different from the other pages on the site. This can be particularly true if the shopping cart is stored on another system.


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