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Resources and Further Reading > Chapter 3—Internet Business Strategy

Chapter 3—Internet Business Strategy

Kim M. Bayne's The Internet Marketing Plan (John Wiley & Sons 1997) and Marketing on the Internet 2nd edition, by Jill H. Ellsworth and Matthew V. Ellsworth (John Wiley & Sons 1997) both look at Internet commerce from a marketing point of view, with some high-level descriptions of the technologies used on the Web.

In The 1:1 Future: Building Relationships One Customer at a Time (Currency Doubleday 1993), Don Peppers and Martha Rogers examine the business implications of relationships with individual customers. Although this book was published before the Internet came to be used for any significant amount of commerce, the development of Internet commerce only reinforces the central concepts it describes.


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