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Chapter 21. Putting It All Together > System Functionality

System Functionality

In Chapter 2, we introduced the commerce value chain: attract and keep customers, turn interest into orders, manage orders, and provide customer service. Excellence in managing orders and providing customer service can help attract and keep customers. The more one learns about one's customers (with great attention to privacy), the better one can market to them.

Our implementation approach divides the components of the value chain into the following groups.


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