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Chapter 1. Introduction > Why the Internet and Why Now?

Why the Internet and Why Now?

In the short term, there are two reasons for a company to get involved in Internet commerce.[2]

[2] An alternative view is that the two reasons for a company to get involved in Internet commerce are the same as those for many areas of business: fear and greed.

  1. The top line: the ability to reach new customers and create more intimate relationships with all customers

    On the Internet, every business has a global presence. Even small and medium-sized companies can now easily reach customers around the world. The technology of computing and communications enables a business to know more about its customers, share more of its information with customers, and apply that information to improving relationships and creating sales.

  2. The bottom line: dramatic cost reductions for distribution and customer service

    The Internet dramatically lowers the distribution costs for information and dramatically improves the ability to keep information current. Today's customers are demanding more information about the products and services they purchase, and the ability to deliver that information (and do it cheaply) becomes an important part of making the sale. Furthermore, on the Internet, information may be the product.


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