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Summary

We advocate a three-step approach to selecting and implementing a business strategy for the Internet: select a strategy, design the commerce value chain, and implement an evolving solution.

In the first phase, think through the overall strategy from the points of view both of potential competitive opportunity and potential competitive threats from others. Will you be a channel master, a customer magnet, a value chain pirate, or a digital distributor? Or is a combination the correct strategy? This process should lead to your virtual value proposition.


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