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Chapter 7. Implementation Strategies > Organizing for Internet Commerce

Organizing for Internet Commerce

Who owns Internet commerce in the organization? Is it sales and marketing? Is it MIS? Is it corporate or divisional? We addressed this issue briefly in Chapter 1. Regardless of the reporting structure, the requirements for organization seem clear. The team will need to

  • Draw on resources enterprise wide with sufficient priority to make progress.

  • Have access to suitable technical and business skills.

  • Be comfortable with rapidly changing technologies.


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