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Summary

Creation and management of content that is compelling and easy to use are as important on the Internet as in other communications media. With any new medium, however, we find new capabilities, new tools, and new constraints. The Web offers powerful mechanisms for integrating many kinds of media and for providing a user experience that is rich in detail. Moreover, the presentation can be tailored to the personal interests and characteristics of an individual customer, an ability unmatched by any other medium.

Discussions about the Internet and the Web often focus on technology, but ultimately it is compelling content that brings customers back to a site. Take advantage of the technology, but focus on the content.


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