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Chapter 13. Translating e-Business Strat... > Setting the Stage for e-Blueprint Pl...

Setting the Stage for e-Blueprint Planning

Clarifying the e-Blueprint Problem

In medieval times, cathedrals were usually built without any blueprints. The master builder had a vague idea of a plan and began to build. As he proceeded, the builder or his patron—a bishop, a king, or a rich nobleman—might alter the plan. Rather than start anew, the builder incorporated the changes and continued until something resembling a cathedral was complete. Usually, the finished product looked nothing like the initial design.

Today's corporate e-business efforts resemble the construction of a medieval cathedral. A "vague idea" substitutes for cohesive management and a well-developed plan. Intuition rather than reason directs development of new applications. The e-business strategy's success hinges on the creative ability of the artists—management—rather than on the inherent solidity of the design.


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