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Memo to the CEO

Selling-chain management is one of the fastest-growing market opportunities in enterprise software. The demand for such software has always existed, reflecting businesses' need to make their sales organizations more productive, increase per customer revenue, and more accurately forecast future sales. These needs have only intensified in recent years, owing to the increased level of global competition, shorter product life cycles, and the use of more complex multichannel and/or team-selling strategies.

Selling-chain apps are attempting to solve problems in


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